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- 1. Multiple ChoiceFinancingis one of the six core standardsinvolves budgeting for marketing activitiesinvolves offering customers different forms of payment for a company's products or servicesboth b and c
- 2. Multiple ChoiceConsumer demand has little to no impact on prices assigned to sports and entertainment events and goodsTrueFalse
- 3. Multiple ChoiceCustomer needs should be the primary focus of marketingTrueFalse
- 4. Multiple ChoiceThe success of sports marketing does NOT depend uponnew opportunitiesambush marketingtiminggross impressions
- 5. Multiple ChoiceAny direct and personal communication with customers to assess and satisfy their needs is considered product/service manangementTrueFalse
- 6. Multiple ChoiceGross impressions do NOToccur during televised sporting eventsinvolve the number of times a product is associated with a successful athleteoccur accidentallyinfluence customer purchases
- 7. Multiple ChoiceAmbush marketing takes place when an organization is the sole sponsor of an event.TrueFalse
- 8. Multiple ChoiceProduct/service management involves _____________ products.developingmaintainingimprovingall of the above
- 9. Multiple ChoiceDiscretionary income is the amount individuals earn before deductions are removed from their pay.TrueFalse
- 10. Multiple Choice__________________ involves the locations and methods used to make products available to customersPurchasingDistributionProductFinancing
- 11. Multiple ChoiceCelebrities have become increasingly involved in NASCAR.TrueFalse
- 12. Multiple ChoiceGathering and using information about customers to improve business decisions making involvesmarketing-information managementpromotionproduct/service managementdistribution
- 13. Multiple ChoiceAll of the following are forms of promotion excepttelevision commercialsnewspaper advertisementsgovernment regulationsin-stadium advertising
- 14. Multiple ChoiceSports marketing is a multi-billion dollar global industry that has a major impact on the economy.TrueFalse
- 15. Multiple ChoiceMarketing is the creation and maintenance ofsalessatisfying exchange relationshipsa favorable imagefinancial resources
- 16. Multiple ChoiceThe popularity of teams and sports figures is based uponcontroversywinningwealthall of the above
- 17. Multiple ChoiceSelecting a good city to host the Super Bowl is an example of distribution of entertainmentTrueFalse
- 18. Multiple ChoiceThe host city for the Super Bowl mustbe near a major airporthave an adequate number of hotel rooms for fans and the mediahave a mild climate during the winterboth a and b
- 19. Multiple ChoiceSpectators of sporting events are the potential customers of a wide array of products including apparel, food, automobiles, and athletic equipment.TrueFalse
- 20. Multiple ChoiceMarketing involvescreation of satisfying exchange relationshipsmaintenance of exchange relationshipssatisfaction for businesses and customersall of the above
- 21. Multiple ChoiceSuccess in sports and entertainment marketing depends upon evaluating events and good to determine how well they meet customer needs.TrueFalse
- 22. Multiple ChoiceTo satisfy customer needs, you must do all of the following exceptcharge prices to maximize company profitsidentify your customerdevelop products that customers consider better than other choicesoperate the business profitably
- 23. Multiple ChoiceThe success of entertainment events depends on promotion to prospective customers.TrueFalse
- 24. Multiple ChoiceFisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example ofproduct managementsellingpromotiondistribution
- 25. Multiple ChoiceEarly television took promotion and advertising to a new level.TrueFalse
- Answer choicesTagsAnswer choicesTags