IBT 10-1 Marketing Functions
4 years ago
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13 QuestionsShow answers
  • Question 1
    20 seconds
    Q. ›Determining the best ways for customers to locate, obtain, and use the products and services of an organization.
    answer choices
    Distribution
    Selling
    Marketing-information management
    Pricing
  • Question 2
    20 seconds
    Q. ›Communicating directly with potential customers to determine and satisfy their need.
    answer choices
    Financial analysis
    Selling
    Product & Service Management
    Pricing
  • Question 3
    20 seconds
    Q. ›Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.
    answer choices
    Marketing-information management
    Promotion
    Product & Service Management
    Financial analysis
  • Question 4
    20 seconds
    Q. ›Setting and communicating the value of products and services.
    answer choices
    Promotion
    Pricing
    Financial analysis
    Marketing-information management
  • Question 5
    20 seconds
    Q. ›Obtaining, managing, and using market information  to improve business decision-making and the performance of marketing activities.
    answer choices
    Promotion
    Pricing
    Financial analysis
    Marketing-information management
  • Question 6
    20 seconds
    Q. ›Budgeting for marketing activities, obtaining necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services.
    answer choices
    Financial analysis
    Distribution
    Selling
    Pricing
  • Question 7
    20 seconds
    Q. ›Communicating information about products and services  to potential customers.
    answer choices
    Distribution
    Pricing
    Selling
    Promotion
  • Question 8
    30 seconds
    Q. Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
    answer choices
    marketing
    advertising
    buying motives
    distribution
  • Question 9
    30 seconds
    Q. The reasons consumers decide what products and services to purchase.
    answer choices
    effective communication
    distribution
    buying motives
    marketing
  • Question 10
    30 seconds
    Q. The route a product follows and the businesses involved in moving a product from the producer to the final consumer.
    answer choices
    channel of distribution
    marketing research
    target market
    marketing strategy
  • Question 11
    30 seconds
    Q. Intangible activities that are consumed at the same time they are produced.
    answer choices
    product
    services
    target market
    market strategy
  • Question 12
    30 seconds
    Q. A specific group of consumers that have similar wants and needs.
    answer choices
    marketing strategy
    marketing
    product
    target market
  • Question 13
    30 seconds
    Q. The specific sequence of steps consumers follow to make a purchase.
    answer choices
    target market
    consumer decision making process
    channel of distribution
    personal selling
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