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- 1. Multiple ChoiceDetermining the best ways for customers to locate, obtain, and use the products and services of an organization.DistributionSellingMarketing-information managementPricing
- 2. Multiple ChoiceCommunicating directly with potential customers to determine and satisfy their need.Financial analysisSellingProduct & Service ManagementPricing
- 3. Multiple ChoiceDesigning, developing, maintaining, improving, and acquiring products and services that meet consumer needs.Marketing-information managementPromotionProduct & Service ManagementFinancial analysis
- 4. Multiple ChoiceSetting and communicating the value of products and services.PromotionPricingFinancial analysisMarketing-information management
- 5. Multiple ChoiceObtaining, managing, and using market information to improve business decision-making and the performance of marketing activities.PromotionPricingFinancial analysisMarketing-information management
- 6. Multiple ChoiceBudgeting for marketing activities, obtaining necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services.Financial analysisDistributionSellingPricing
- 7. Multiple ChoiceCommunicating information about products and services to potential customers.DistributionPricingSellingPromotion
- 8. Multiple ChoiceAny paid form of communication through mass media directed at identified consumers to provide information and influence their actions.marketingadvertisingbuying motivesdistribution
- 9. Multiple ChoiceThe reasons consumers decide what products and services to purchase.effective communicationdistributionbuying motivesmarketing
- 10. Multiple ChoiceThe route a product follows and the businesses involved in moving a product from the producer to the final consumer.channel of distributionmarketing researchtarget marketmarketing strategy
- 11. Multiple ChoiceIntangible activities that are consumed at the same time they are produced.productservicestarget marketmarket strategy
- 12. Multiple ChoiceA specific group of consumers that have similar wants and needs.marketing strategymarketingproducttarget market
- 13. Multiple ChoiceThe specific sequence of steps consumers follow to make a purchase.target marketconsumer decision making processchannel of distributionpersonal selling
- Answer choicesTagsAnswer choicesTags