NEW
by Tr. Lau
Logo has an impact on the human mind
Logos are the symbol which a brand present itself to the world.
The Elements (Lines, shape, Color) of the logo connects the looks of symbol and its meaning - (relating to the mission/personality of the brand/company)
Audience are exposed to Brand Personality.
What is a logo?
a symbol that represents the personality of the company
a memorable feature that shape the image of the company
Just something that company put on the packages without any meaning or purpose
what logo is this?
snapchat
facebook
twitter
instagram
friendly
picture
diverse
network
What this
Shell
bp
flashflood
wendy's
taco bell
Starbucks
burger king
Community
fresh
coffee
wholesome
One word
that pop up in your mind when you see this symbol other than the word "Nike"
Sporty
Active
Youth
Athletic
Our brain is a complex organ that use visuals (image & shape) to make recognize, interpret (to understand) and interact (to communicate) with the outside world.
Whenever a person interacts with a logo, the mind create immediately create a map to process the image & shapes based on pervious experience - create a reasonable and familiar connection.
You (and your group) will pick one logo that already exist and you will create mind-map of associations and descriptive words about that logo.
You can using google slide of your choice to create What message/personality of the logo
You will be pair and share your logo analysis in class and turn it in google classroom.
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