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Marketing Mix
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  • Slide 1
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    Welcome to Principles of Business

    Marketing Mix

  • Slide 2
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    Marketing Mix

    The Marketing Mix or the 4 Ps of Marketing are important because a business must combine them when designing an effective plan of action or strategy to accomplish its marketing goals.

  • Question 3
    60 seconds
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    Q.

    The ' Marketing Mix' is the c__________ of the tools from four main areas when creating the marketing s_______ of a business. These four main areas are P____, P_________, P____ and Promotion.

    answer
    combination, strategy, Price, Product, Place
  • Slide 4
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    The 4 Ps

    •  Product – This identifies the goods or services that should be produced, for example biscuits, flowers, or shoes. It also considers the quantity that should be made, for whom the goods or services should be made and the design of the products. A product research can be done to assist in the product development.

  • Slide 5
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    The 4 Ps

    • Pricing – The price is the monetary value of the good or service. It is usually calculated based on what the customer is willing and capable of paying for the product and the firm’s willingness to sell to make a reasonable profit.

  • Slide 6
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    The 4 Ps

    • Promotion – The methods the firm would use to make consumers become aware of the product. This may be done through branding, advertising, sales promotion and after sale service.

  • Slide 7
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    The 4 Ps

    • Place – The is the pattern of distribution that the firm uses to get its product to the consumer.

  • Question 8
    30 seconds
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    Q.

    Which is not a P?

    answer choices

    PRICE

    PLACE

    PROMOTION

    PACKAGING

  • Question 9
    Ungraded
    30 seconds
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    Q.

    The Marketing Mix is also know as?

    no correct answer

    The 8 Ps

    The 7 Ks

    The 4 Ps

    The ABCD

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