LESSONNEW
Effective Advertisements
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Effective Advertisements
What makes an advertisement effective?
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Color Psychology
It’s no secret that color psychology is one of the most common and effective techniques used in advertising.
Color psychology analyzes the influence of colors upon human behavior, decision-making, and, ultimately, purchase.
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Color Psychology
Color schemes have the power to send powerful messages without the use of too many words, as they set the tone of everything that follows.
In color psychology, every shade has a different meaning. For example, black can be used to make a product look elegant and luxurious. White can symbolize minimalism, and yellow is a universal, accessible color that brings contrast to visuals.
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Example
Take, for example, one of the latest California Market Center’s advertising campaign, in which no visual element is sloppy or neglected:
- Question 5180 secondsReport an issueQ.
__________ analyzes the influence of colors upon human behavior, decision-making, and, ultimately, purchase.
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Typographic Composition
Typography is an essential part of both advertising and design.
Fonts have the power of influencing the way that your audience perceives a message, as they can further depict information and make visual storytelling more effective.
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Typographic Composition
When creating an ad, think about how you can pair fonts, and don’t forget to make sure that both styles are in perfect balance and complement the ad’s color palette.
- Question 830 secondsReport an issueQ.
Typographic Composition refers to an advertisement's...
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Symbolism
This is another visual technique that relies on the use of symbols in advertising. Symbolism uses dramatic visuals, metaphors, or similarities to draw attention and interest towards a product.
Take this ad from Heinz as an example.
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Symbolism
The ketchup bottle took the shape of sliced tomatoes, and they also added a catchphrase at the end to exhibit the product’s quality.
- Question 1130 secondsReport an issueQ.
What do the french fries symbolize in this McDonald's ad?
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Emotional Appeal
It’s safe to say that emotionally charged ads can go straight to your audience’s heart, as the emotional appeal technique has proved to be one of the most persuasive approaches in advertising.
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Emotional Appeal
Advertisements that evoke human emotions, such as happiness, sadness, surprise, fear, anger, or disgust, create engaging experiences for consumers.
With the use of association and symbolism, promoters motivate potential customers to take specific actions.
- Question 14120 secondsReport an issueQ.
True or False: Evoking emotion will NOT persuade people.
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Facts and Statistics
The usage of facts and statistics is a popular technique used in promotion.
They can be persuasive by calling out the rational part of the human brain.
It is important to remain factual and credible in your advertisement so people don't consider you claims "Fake News."
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Be TRUTHFUL
Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.
- Question 17120 secondsReport an issueQ.
How does the use of facts help persuade people?
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Minimalism
Communicate a simple, single message. People have trouble remembering someone's name, let alone a complicated ad message. For print ads, the simpler the headline, the better.
- Question 19120 secondsReport an issueQ.
What is encouraged by minimalism?
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