Year 9 Business
Term 1 - Week 1
The promotion of a good or service in order to increase sales and profits or to inform the public.
Contacting householders personally, by name, via businesslike phone calls, emails or letters.
Relating to ethics, which are a set of morals that help govern human conduct.
A group of potential consumers, chosen at random, who give their opinions about a campaign.
A flexible, non-traditional way of promoting a brand name.
Advertising flyers delivered via the letterbox.
Promotional campaigns, including advertising, to make products known to consumers.
The gathering of information about the needs and desires of potential consumers.
Promotional campaigns targeting a large proportion of the population.
The right of a company to include its own name in the name of a competition or sporting facility in return for the company financially supporting or sponsoring the event or venue.
Promotional campaigns targeting quite small groups of potential customers.
The use of sporting stars and media personalities to promote a good or a service
The prominent display of products in movies or television programs
Ethical standards and complaint resolution procedures put in place and maintained by an industry group.
Brand strengthening via the funding of elite sporting personalities and teams.
A specific demographic or social group to which an advertiser wishes to appeal.
The promotion of goods and services via the telephone.