LESSONNEW
Year 9 Business - Term 1 - Weeks 1 - 4 - Task 1
2 months ago by
Tracy Priest0
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Year 9 Business
Term 1 - Week 1
Glossary
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Advertising
The promotion of a good or service in order to increase sales and profits or to inform the public.
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Direct Marketing
Contacting householders personally, by name, via businesslike phone calls, emails or letters.
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Ethical
Relating to ethics, which are a set of morals that help govern human conduct.
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Focus Group
A group of potential consumers, chosen at random, who give their opinions about a campaign.
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Guerrilla Marketing
A flexible, non-traditional way of promoting a brand name.
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Junk Mail
Advertising flyers delivered via the letterbox.
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Marketing
Promotional campaigns, including advertising, to make products known to consumers.
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Market Research
The gathering of information about the needs and desires of potential consumers.
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Mass Marketing
Promotional campaigns targeting a large proportion of the population.
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Naming Rights
The right of a company to include its own name in the name of a competition or sporting facility in return for the company financially supporting or sponsoring the event or venue.
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Niche Marketing
Promotional campaigns targeting quite small groups of potential customers.
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Product Endorsement
The use of sporting stars and media personalities to promote a good or a service
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Product Placement
The prominent display of products in movies or television programs
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Self-Regulation
Ethical standards and complaint resolution procedures put in place and maintained by an industry group.
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Sponsorship
Brand strengthening via the funding of elite sporting personalities and teams.
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Target Market
A specific demographic or social group to which an advertiser wishes to appeal.
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Telemarketing
The promotion of goods and services via the telephone.
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