LESSONNEW
Unit 2 Prepare Digital Marketing Strategy - Part 3
61%average accuracy
24 plays
10th grade
Business
4 months ago by
BEV Class
Save
Copy and Edit
INSTRUCTOR-LED SESSION
Start a live lesson
ASYNCHRONOUS LEARNING
Assign homework
20 slides PreviewShow answers
  • Slide 1
    Report an issue

    Unit 2 Prepare Digital Marketing Strategy - Part 3

    Body text
  • Slide 2
    Report an issue

    2.4) Digital Marketing Models and Approaches that Influence Customer Purchase Decisions

    Body text
  • Slide 3
    Report an issue

    3 Models and Approaches

    2.4.1. Concept of the Traditional Marketing Funnel


    2.4.2. Consumer Decision Journey


    2.4.3 Moment of Truth (MOT)

  • Question 4
    45 seconds
    Report an issue
    Q.

    The Marketing Funnel

    answer choices

    It is a visualisation

    for understanding the process of turning leads into customers

    nurture prospective customers through the purchasing decision

    nurture prospective customers through the selling decision

  • Slide 5
    Report an issue
  • Slide 6
    Report an issue

    Three core stages of the digital marketing funnel

    Stage 1 - Create Awareness / Lead Generation


    Stage 2 - Build Interest / Lead Nurture


    Stage 3 - Support Sales

  • Question 7
    45 seconds
    Report an issue
    Q.

    Create Awareness /

    Lead Generation

    answer choices

    Stage 1

    Goal - make people aware of the problem

    Goal - help people understand the benefits of the solution

    free offers for educational content like infographics and webinars

    is a form of pressure selling

  • Question 8
    45 seconds
    Report an issue
    Q.

    “Middle of Funnel” - Build Interest / Lead Nurture

    answer choices

    Stage 2

    education, research, evaluation and justification

    more detailed insights about problems and the solutions

    to move people closer to making a purchase decision

    free offers for educational content like infographics and webinars

  • Question 9
    45 seconds
    Report an issue
    Q.

    “Bottom of Funnel”—Support Sales

    answer choices

    Stage 3

    buyer converts from a prospect into a customer

    produce content that triggers a user into action

    free product trials, product samples and product demos

  • Question 10
    45 seconds
    Report an issue
    Q.

    2.4.2. Consumer Decision Journey


    consumers form impression of brands from touch points, such as advertisements, news reports, conversations with family and friends, endorsements by celebrities and popular bloggers, and product experiences.


    The decision-making process is a circular journey with four phases

    answer choices

    initial consideration

    active evaluation

    closure

    post-purchase

    product returns

  • Slide 11
    Report an issue
  • Question 12
    30 seconds
    Report an issue
    Q.

    With the decision-making process

    active evaluation is

    answer choices

    when consumers buy brands

    the process of researching potential purchases

    when consumers experience them

  • Question 13
    30 seconds
    Report an issue
    Q.

    2.4.3 Moment of Truth (MOT)


    moment when a customer/user interacts with a brand, product or service to form or change an impression


    There are ____________ moments of truth identified.

    answer choices

    1

    2

    3

    4

    5

  • Question 14
    45 seconds
    Report an issue
    Q.

    First Moment of Truth (FMOT)


    customer is first confronted with the product

    answer choices

    within the first 3-7 seconds

    within the first 7-12 seconds

  • Question 15
    45 seconds
    Report an issue
    Q.

    First Moment of Truth (FMOT)


    "moment a consumer chooses a product over its other competitors’ offerings".


    During this time that marketers have the capability of turning a browser into a buyer.

    answer choices

    True

    False

  • Slide 16
    Report an issue

    First Moment

    of Truth (FMOT)


    It is the "moment a consumer chooses a product over its other competitors’ offerings".

    Subtitle
  • Question 17
    45 seconds
    Report an issue
    Q.

    Second Moment of Truth (SMOT)


    When a customer purchases a product and experiences its quality as per the promise of the brand.


    There can be _____________ second moment of truths for every time the product is consumed

    answer choices

    single

    multiple

  • Question 18
    45 seconds
    Report an issue
    Q.

    Third Moment of Truth (TMOT)


    Consumers feedback or reaction towards a brand, product or service


    Consumer becomes a

    answer choices

    brand advocate

    brand executor

  • Question 19
    45 seconds
    Report an issue
    Q.

    Zero Moment of Truth (ZMOT)

    answer choices

    research conducted online

    before taking any action

    buy the product

  • Question 20
    45 seconds
    Report an issue
    Q.

    Actual Moment of Truth (AMOT)

    answer choices

    new post-purchase experience gap

    after a consumer has made a purchase

    before a consumer has made a purchase

    before they have received the product

Report an issue
Quizzes you may like
20 Qs
Sales Process Cycle
2.0k plays
Business
20 Qs
Entrepreneur - Assessment
458 plays
10 Qs
Speaking
919 plays
20 Qs
Change Management
370 plays
20 Qs
Entrepreneurship
19.2k plays
Personal Finance
15 Qs
Entrepreneurial Development
100 plays
10 Qs
Total Quality Management
51 plays
14 Qs
Inventions and Innovations
620 plays
Other
Why show ads?
Report Ad
    Quizizz library
    • Quizizz library
    • My library
    • Reports
    Enter Code
    Have an account?
    • Explore
    • My library
    • Reports
    • Classes
    Have an account?
    • Explore
    • My library
    • Reports
    • Classes